This photographer is producing online dating sites pages for adoptable pets — and it’s really working

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Whenever Rachael Rodgers snapped and uploaded an image of the woman dog, Denali, seated in a canoe surrounded by snow-capped hills in December 2016, their Instagram blog post had gotten acquired by dog-lover records with scores of fans. Suddenly, six thousand people were after Rodgers’ very own Instagram account, @trailsandbears.

“I experienced more supporters than I understood what you should do with,” Rodgers advised see their advantages. “used to don’t actually know why I got Instagram, and so I stored wanting to think about approaches to put it to use or what you should do aided by the fans, after which I just noticed, ‘They’re all canine group. Why not suggest to them dogs — dogs that want a property?’”

Now, the 36-year-old Canmore, Alberta citizen uses the lady sparetime shuttling back-and-forth to canine shelters and foster house to photograph adoptable puppies. She documents their particular time alongside photographs and videos and blogs them on her behalf Instagram account for their 73,000 followers to see, with captions explaining the dog’s characteristics.