Sorry singles – super-niche internet dating applications are no shortcut to love

Disclosure report

Zoe Strimpel doesn’t work for, consult, own part in or obtain capital from any business or organization that would reap the benefits of this information, features revealed no relevant affiliations beyond their particular educational visit.

Attempting to event the mysteries of love – or, in dating website eHarmony’s terminology, “the key sauce of attraction” – is absolutely nothing new. Similarly older, without a doubt, could be the breakdown inherent in every these types of tries to achieve this. Which helps make the current pattern among ever-renewing stock of matchmaking business owners both amusing and ludicrous in equal assess.

The concept du jour is a form of the much more mature approach of online dating PLU (visitors like all of us). Except today its through shallow externals, instance hair on your face and products, in the place of those stalwarts of pre-1960s courtship: respectability, money and faith. Having used notice regarding the fatigue created by mega-sites such as for example complement, eHarmony, OkCupid, and software like Tinder, Hinge, Happ’n and Bumble, matchmaking moderns have glimpsed an opening in going drastically in the contrary path by narrowing option to an almost obsessive compulsive pair of criteria.